Giving you proven tactics and strategies that will help you increase your online sales is the goal of this article. Today, anyone can create and start an e-commerce site and offer products or services for sale. Where it gets complicated is when, once you launched your online business website, the reality jumps out at you: sales are rare. So, How to increase sales of your online store?
To increase the sales of an e-commerce site, it is necessary to work on the following two points:
- the traffic on the website and
- the presentation of the products or services.
Optimizing these two elements requires taking into account many parameters, technical and marketing, which will have an important role in the success of your e-commerce site. We Tried to explain these points as follows;
Table of Contents
- What is selling well on the internet?
- The main problems and advice in E-commerce business to increase sales?
- What marketing actions should you take to boost your store’s sales?
- Can Social Media Management Increase Sales?
What is selling well on the internet?
When can we say that an e-commerce site works? Already, a successful store or landing page is a site that generates more money than it costs. Simple you say to me? Not that much. To make sure that a site is profitable, it’s best to factor in the costs involved in running it… all costs, including those for which you don’t receive an invoice.
How easy is selling online?
Simple to sell online? Not that much. Competition is fierce there. In France alone, there are 182,000 e-commerce sites and nearly 90% of turnover generated by French commerce is generated by a handful of sites. It is therefore difficult to find a place on the web as a seller, unless you apply the advice below to increase sales of your online store.
The main problems and advice in E-commerce business to increase sales?
Growing the turnover of an e-commerce site requires a good dose of thought, but above all tests. The first version of your site or the first marketing strategy you put in place may not be the most effective.
By testing different ways of presenting and promoting your products, you will discover which ones are most successful with your customers or audience and therefore which ones generate the most income.
What technical parameters to optimize on your e-commerce site?
Perform A / B tests and boost the conversion rate
How can you be sure that your sales page is effective if you don’t confront it with another version of itself? Even if you are happy with the revenue it generates, chances are another version would bring better results.
Creating a series of A / B tests will allow you to define that it will be the most efficient version of a web page. To do this, put different versions of your sales page online under the same conditions and analyze your results:
- bounce rate,
- time spent on the page,
- contact requests, etc.
There are many ways to increase the conversion rate of an e-commerce site.
Multiply the means of payment
While payment by credit card is very common, some people are still hesitant to buy a product with a credit card from a site they do not know. Hence the importance of offering different payment solutions in addition to the possibility of paying for purchases by credit card: PayPal, Stripe, HiPay, etc.
Optimize the content of your site
Without visits, no sales. Optimizing the content of your site is therefore important to attract traffic to your store and hope to sell your products on the internet. Do a keyword analysis (Google Keyword Planner, Yooda, SEMRush…), choose the most relevant for your e-commerce site and optimize all your pages, including your product sheets. It is also necessary to follow the right SEO performance indicators (KPIs) in order to measure the results of your SEO actions and the quality of online traffic.
Automate responses to customers
Confirming the purchase immediately by sending an automatic email reassures the buyer. Make sure that your e-commerce solution offers this service, otherwise your site may create some suspicion.
What marketing actions should you take to boost your store’s sales?
The most beautiful and the best thought of e-commerce sites are unlikely to make many sales if they are not known. For this, adopting a relevant marketing strategy is essential. Worried about doing too much? It’s a shame, because there are no secrets, the customers have to be found.
How to differentiate yourself from the competition?
Do you tend to take inspiration from the competition? Think what works for your competition will also work for you? It is possible, but not certain. On the contrary, it is strongly recommended to differentiate yourself as much as possible from your competitors.
To do this, you can play on the presentation of your brand or your product, in particular by:
- Creating a presentation video
- Offering additional content (white paper, training, counseling session)
- Offering efficient customer support
- Sending physical support in addition to an online version of a service or training
Using the blog in E-commerce site is trendy and can be a good opportunity to demonstrate expertise to your consumers and to distribute content that is more easily optimized for search engines.
How to properly structure your E-commerce offer?
Giving too many choices to your customers is the best way to prevent them from making up their minds. An offer that is too rich or poorly defined is often what prompts consumers to leave a site, especially in the area of service.
Be satisfied with a basic offer and a premium offer. Add something to your premium offer that really gives the product value: a meeting, training, coaching session, personalized follow-up…
Make sure your sales page is understandable and use different marketing levers:
- Highlighting call to action buttons
- Emailing list registration form
- Encouragement to make contact
- Valuation of customer benefits
How to send effective newsletters?
Sending newsletters allows you to stay in touch with your customers through appropriate content & will increase sale of your online business. Depending on the type of e-commerce site, the content of the newsletter may vary to suit the interests of readers, but also the business objectives of the company.
Among the most popular content in a newsletter from a store are:
- Discount coupons, promotional offers
- Educational content: guide, tutorial…
- The content that humanizes the company: history, original customer case, company life
Can Social Media Management Increase Sales?
Another essential marketing lever to boost a site’s sales: an active presence on social networks.
You must choose those on which your potential customers are located:
- B2B target; Linkedin, Twitter… these are the two that generate the most interest among professional profiles. Publishing jars or articles on Linkedin, congratulating decision-makers on their new functions, liking certain posts, citing people or companies, will help you gain visibility with professionals who may use your services or buy your products.
- B2C target; Facebook, Instagram… these two are mainly used for private purposes. Be active, publish offers, contests…
- Video advertising on Youtube via Google Ads control can also give good results if the right audience is targeted by the advertising campaigns.
Important: If the bulk of your business needs to be concentrated where your ideal customers are, still make sure you are active on all social platforms or at least, reserve accounts with your brand name.