Search Engine Optimization

7 important criteria to check the quality backlinks

Google's algorithms are constantly evolving, yet and without wanting to simplify too much, Organic SEO has 3 major points: technical SEO the contents the quality backlinks In this article we are interested in backlinks because they are considered as a strong signal to rank websites. However, not all backlinks created have the same value. Indeed, link building is a story of links but not just any links. It is above all about quality. What is a quality backlink? What criteria determine the quality of a link for backlinks? Follow the...
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Importance of Keyword For Your Website Visibility?

Importance of Keyword For Your Website Visibility? Developing a good semantic strategy upstream is essential to be ranked on search engines. Choosing to rank yourself on the best keywords is essential in SEO. It is indeed around these keywords that you will write your content. 1. How is your site ranked by the search engines? Before you define the keyword strategy, you should know that SEO (Organic Ranking) is based on the functioning of Google's algorithm. To rank your website during a search carried out by the Internet user, Google relies...
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9 Ways to get backlinks to your site

Content, analytics and negotiation skills will help you get quality links to your website for free. There are several working methods in the material that you may not have tried yet. Details of what external links are, what they affect and how to work with them, were described in the first and second parts of the article "External links: instructions for use". There are a few more ways to get backlinks for your site. 1. Replace 404 page Many inaccessible pages are still referenced by other resources that do not...
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Most common on-page SEO mistakes you can avoid!

A website can aim to sell more online or simply to attract more customers to your physical store. In either case, this requires significant traffic to your site. Many techniques have then emerged to attract more traffic to a website. We are therefore talking about SEO and SEA. What are the on-page SEO mistakes to avoid for a better SEO of your website? Post directly to social media If you use SEO as a strategy to rank yourself on the internet, you will be forced not to publish content directly on social networks. In the SEO strategy,...
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How SEO and PPC Activity Work Together

How SEO and PPC activity work together is a key question for all marketers. The two marketing activities have several similarities, but they serve different purposes. For example, SEO involves the identification of keywords, while PPC is concerned with identifying the right ones to target. Both strategies aim at driving traffic to landing pages, which can help the company increase conversion rates. The SEO team works to identify the best keywords and phrases, while the PPC team works to optimize them for conversion. There are several reasons why SEO and...
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Are SEO Tools Worth It?

Are SEO tools worth their cost? You may want to use SEO tools to increase your website's visibility in Google. But you should remember that they are not free. In fact, most of them are worthless. Instead of spending money on these tools, you may be better off outsourcing your content creation or purchasing blogging courses. In this article, we'll talk about the pros and cons of each tool, as well as how to choose the best one for your business. Using SEO tools is the best way to stay...
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Case Sensitive and Case Insensitive SEO

When it comes to SEO, you should know that the case of your keywords does not matter. Google reads all cases equally and does not distinguish between lower and upper case. This means that the keyword you choose to optimize your website with should be in any case. Note: The exception is the URL, where case is important. Your URL should be case-sensitive, as the search engine will not rank the page highly if you use lowercase letters. To Manage SEO purposes, you should capitalize your keywords to give them a...
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