A Platform of Cyber, Tech & Buying Guides!


Category: E-commerce

SEO E-commerce: The 6 Essential Optimizations To Have!

Date: 01.23.2022

Written By

Editorial Staff

I am a blog scientist by the mind and a passionate blogger by heart ❤️. Fountainhead of cyberindeed. I am a freelance writer and lover of all things tech, crafting and general geekery. i am currently living in New York, United States.

Make the right choice of CMS is essential for a good start in the world of online commerce. The success of your store will depend on its choice. In order to increase your visibility and have a long-term vision of your business, you will need to invest in a solution that combines management and organic seo.

To promote an e-commerce site and setting up an effective Ecommerce SEO strategy, here are some of the essential optimizations and features to have in e-commerce site.

Table of Contents

1. SEO tags and the Hn structure

These two types of tags make it possible to structure the content of its pages.

SEO tags

Let understand:

– the Title tag (SEO title): this is the title of the page. It appears in the SERPs, but also on the header of some browsers. Ideally, it should not exceed 60 characters.

– the meta tag (meta description): it is a very short summary of the content of the page. In two lines, you must provide a summary while giving catchy arguments to push Internet users to click on your link. The ideal length is 160 characters. It is therefore necessary that they best describe the content of the pages while respecting a certain length.

These tags allow Internet users to have a taste of what to expect once they arrive on the page. Visible only on the search results page, they are your page’s first points of contact with Internet users. Their mission is to encourage potential customers to click or not on the link to your store.

This is why they must be understandable, catchy and above all, composed of your keyword.

Hn tags

The Hn tags, on the other hand, consist of the H1 title and the subtitles (H2, H3…) which will follow directly on your page. They make it possible to prioritize the content in order to facilitate reading and understanding whether it is by robots or by humans.

Your e-commerce seo solution must give you the possibility to modify and optimize all of these tags so that you can work on your SEO.

2. The tree structure

An e-commerce site has a higher number of pages than a blog or a showcase site. To improve the visibility of the site, and that of each page, establishing a clear architecture is important in order to:

Remember that to index a page, robots must first be able to access it easily.

tree structure for E-commerce The Essential Optimizations
Essential Optimizations for ecommerce seo

The ideal is that all the products are accessible to a maximum of 3 clicks from your home page.

When you have several types of items for sale, you have to set up categories, then sub-categories. Each category and sub-category must be effectively meshed within your to facilitate the journey of Internet users and robots, without displaying a mega-menu.

It is therefore interesting to be able to create your own personalized menu to avoid the mega-menu and effectively categorize your different pages.

3. A sitemap file

It allows you to benefit from a complete map of the different URLs of your site. In e-commerce, this is essential, because with the hundred or so pages that you are going to create, it is possible that search engine bots will miss a few. Its implementation facilitates the exploration and indexing of your pages.

Your e-commerce solution should automatically create the sitemap of your site. Another important element, it must be updated automatically according to your modifications (deletion of pages, creation of pages…).

4. Multi-category product management

When you manage a store, even a physical one, it is common for a product to remain attached to its shelf while ending up on the shelves of products on promotion.

  • On an online store, this is equivalent to having the same product in two different categories: its parent category and the promotions category.
  • On the web, this can cause some SEO issues. Improper configuration can result in duplicate URLs and therefore duplicate content.

For example, robots will index product pages placed in the promotion category and also index those in other categories.

e-commerce SEO: The 6 Essential Optimizations To Have!
Essential Optimizations for ecommerce seo

Your e-commerce solution must offer efficient management of multi-category products. This is often managed via canonicals urls but your internal mesh can lose power.

One of the most effective solutions, is to indicate, each time a product is added in another category, its main category. Thus, the product will appear and will be accessible from various sections while keeping the unique url of the main category.

5. Structured data management

Structured data makes it possible to display in search results the information that matters most to consumers, such as price, availability, customer reviews, ratings, etc.

These elements provide a real boost in click-through rates, so you might as well take advantage of it! Your e-commerce platform must offer automatic tagging of structured data. As soon as you create a page, they should be added in your source code.

6. Loading time

As we all know, visitors and search engines don’t like pages and sites that take too long to appear. They scare away internet users who are, it should be noted, always in a hurry. For e-commerce sites, speeding up the loading time is a real issue, because with all the pages and images present, we understand that they can quickly be heavy and slow to load.

Your CMS must offer various improvements at this level in order to improve the speed of your pages: caching system, lazy loading, CDN, WebP, AMP,… As you will have understood, to be successful in e-commerce and more particularly in SEO, you have to choose an adapted and optimized e-commerce solution.


Leave a Reply

more from our blog

Related Posts

How to manage online reputation of leaders?

How to manage online reputation of leaders?

According to the Burson-Marsteller Executives Reputation Study, nearly 50% of a company's image can be attributed to the image of its CEO / / online reputation of leaders. A positive digital identity and an effective communication strategy can build credibility and...

How To Do E-reputation cleanup on Google?

How To Do E-reputation cleanup on Google?

Managing your reputation online including e-reputation cleanup process has become a problem to integrate into your communication strategy. The Internet and the social web have revolutionized the ways of communicating and increasing the mass of information disseminated...

TripAdvisor: How To Remove Negative Reviews?

TripAdvisor: How To Remove Negative Reviews?

Negative reviews can have serious consequences for a business's activity and online reputation. The owners of hotels, campsites, restaurateurs or bed and breakfast are not powerless in the face of the opinions posted by Internet users on the TripAdvisor site. (nor on...

News & Updates

How to Start an E-commerce Business (Complete Guide)

One of the easiest ways to start a business today is to set up an online sales company and start e-commerce. Indeed, the internet commerce sector has been growing exponentially for several years now. Training, products, services ... now, almost everything...

SEO 2021: golden rules of organic seo

Do you want to increase the visibility and traffic of your website without going through paid advertising? SEO (Search Engine Optimisation) brings together a set of practices that help you improve the ranking of your site in the organic results of search engines....

Competitive SEO Analysis: How To Do it Right?

Have you noticed that before entering the ring, boxers first study the combat tactics of their opponents? This allows them to know their strengths and weaknesses in order to then establish the best strategy to defeat them. Competitive SEO analysis works the same way....

Do you know Google algorithms?

Every day we use Google, but have we ever wondered how it manages to display the results of our queries? How does he select which pages to list on the first page of the SERPs? How does he classify all the sites on the web? There is of course SEO, but...

Why Translate Keywords For Multilingual Site?

The creation of a multilingual site makes it possible to promote its activities outside the national territory. This kind of international expansion is, in the majority of cases, vital to develop its turnover & here comes a need to translate keywords. But before...

What is a canonical url?

The canonical url is a jargon well known to webmasters and html professionals. Its use is strongly recommended in certain cases, but before that, what is it for and when should it be used? Find out all you need to know about it, because it positively influences the...

Stay Up to Date With The Latest News & Updates

Join Our Newsletter

Pin It on Pinterest

Share This