Optimising websites for search engines is now more than ever a major digital issue. Do you have the article on SEO training tools? Now, let’s see in detail how the choice of a web host can impact your SEO.
Website owners tend to focus on on-page and off-page SEO techniques first, sometimes ignoring the importance that the web host has for their website. While it is certainly true that good web hosting does not directly improve your search engine rankings, a bad web host can penalise your website. Imagine what will happen if a visitor gets a server error while visiting your page or the page times out? It is obvious that without thinking, he will move on to another website among the many other resources available on Google.
You will be making a potentially costly mistake if you think that hosting your website and optimizing it for search engines are two different things. Choosing the best web host is crucial, for this you can find more information on trusted services here. To some extent, your choice of hosting will affect your SEO success.
Most webmasters, especially those on a budget or just starting out, are often looking for the cheapest web hosting for their website. Some of them even opt for free hosting. However, resorting to really cheap or free hosting is never a wise decision if you want to create a website and be successful.
Table of Contents
- Impact of web hosting load speed on SEO
- Dedicated or shared IP: interest in SEO
- Caching the web server
- Scalability for peak loads
- Geographic location of the server for SEO
- Stability and availability
- SSL certificate: a stake for positioning?
- Why take the time to compare hosting solutions for your website?
Impact of web hosting load speed on SEO
In addition to having relevant and useful content, your website must also have an optimal loading speed. How fast ? Simply fast enough so that your visitor does not lose patience!
A good web host will quickly load your website elements, whether it’s your images, videos or other technical stuff like scripts.
Customers don’t like to wait. In return, your website will receive a good response from users and improve its ranking in Google if it loads quickly. This applies to both computer and mobile research. A slow website sends the wrong signal to Google which will soon change your ranking.
Anyone who arrives at a site that is too slow is likely to leave it within seconds. In the SEO world, this is called the bounce rate, and it can affect your SEO.
A bad bounce rate (the percentage of total visitors that leave without interacting with the content or visiting another page) can quickly lead to penalties from search engines.
Dedicated or shared IP: interest in SEO
Although Google hasn’t confirmed it, some SEO pros say it can affect SEO.
This is because when you rent shared hosting, you use the same server and the same IP address shared with dozens of other websites, sometimes even hundreds. If some or most of these websites spam or are penalized, this IP will be associated with a bad reputation and this can affect your rankings.
Therefore, if you are hosted on the same server and the same IP address as other spamming sites, your legitimate website will also be affected. To avoid this you should always choose a web host that allows you to have a dedicated IP address or just check what types of websites are hosted on the same IP address as you.
Caching the web server
Simply put, server caching allows you to store a version of your website’s most popular content for faster retrieval.
This saves your server from having to assemble data from scratch every time. The benefit of caching depends on the complexity and popularity of the pages.
Big web hosts who really care about server speed have their own caching systems that make sure you don’t care.
For more technical details on caching and its impact in SEO, see this fact sheet on open classrooms.
Scalability for peak loads
The more frequent your website is, the more scalability issues can arise. You don’t want your website’s loading speed to slow down once you start getting more search traffic or go viral. The more the server handles the additional traffic, the more it is said to be scalable or scalable.
Another important issue is the traffic allowed, that is, the number of visitors that can access our website per month.
Most web hosts provide 1 to 3 gigabytes, and some of them offer unlimited traffic.
For a small project or a project that is starting up, it usually suffices to have a few gigabytes of monthly traffic. You will have time to sign up for larger projects as your website grows.
Geographic location of the server for SEO
The location of the server is a pretty important factor when considering hosting a website. The reliability and rapid accessibility of a website depend on the geographic location of the server provided by the provider. As long as the data center is located near the majority of your website visitors, the load time will be fast; otherwise, it can cause unnecessary delays while your site is loading.
Server location or IP address is also important for SEO because Google’s algorithms look at IP addresses to account for the country of the server. Always choose a web host located near your country, otherwise it can affect your SEO.
Also Read: Cybersecurity Tips To Keep You Safe 2020
Stability and availability
Just as a slow loading page is a bad experience for search engines, clicking on a link and finding out that the website is down is a bad experience.
Any good web server usually offers a guaranteed uptime. The higher this number, the less risk your site will take for its SEO. Use this Free Seo Tools To Check Web Server Status!
Remember that each additional decimal is useful. For example, 99% uptime means your website may be down and therefore unavailable for just over 7 hours per month, while 99.9% uptime means it will potentially be down less than an hour per month.
SSL certificate: a stake for positioning?
Having an SSL certificate (HTTPS) is not, according to google, a classification factor and this has been confirmed by Google . However, a simple query on Google reveals that often the first results are in https.
Most quality web hosting and domain name providers offer a free SSL certificate. Do not deprive yourself of it and make sure to choose your provider in this sense.
Apart from the fact that HTTPS might be a ranking factor, you will also gain confidence with the padlock icon next to the URL in the browser. In addition, SSL is now a necessity if you use systems on your site that use usernames and passwords for users.
Why take the time to compare hosting solutions for your website?
Do you want to put your professional or personal website online? So you must be looking for a hosting solution and you have certainly seen it for yourself, there are a lot of them on the web. With different offers for all budgets and many options depending on the partner, find out why it’s essential to take the time to compare hosting solutions for your website.
Find the best deal for your website
First of all, comparing hosting solutions will help you find the best deal available based on your goals and the nature of your website. Indeed, whether you have a small showcase site of a few pages to present your activity or an online sales site with hundreds of product references, your needs will vary.
Between the dedicated servers where you have to manage the technical aspect and the configuration yourself, where the shared servers, a little more turnkey, and the various selection criteria such as storage space, location and speed of infrastructure, the presence of security for online transactions, customer service and of course, the price, several factors can influence your choice.
To help you in your comparison, we advise you to consult the list of the best web hosts available on Internet. You will be able to see the strengths and weaknesses of the main market players available in Your Country. Depending on your expectations, some criteria are essential while others are a little less important.
So take the time to define the objectives and ask yourself the right questions:
- For example, would you like to have an extremely fast load time despite the fact that your website will be heavy with many video or graphic elements?
- On the contrary, would you prefer to favour a low-cost offer to fit within the budget of your project?
- What services and options do you think are essential based on your computer level and your needs?
Your host, a partner of your website
Your web host will simply become a real partner of your website. The quality of your site will, for example, depend on the speed of loading and various other technical criteria supported by your host, such as the availability of your site to avoid downtime problems.
In addition, if you have the opportunity to benefit from good customer support from your host, it can be of great help to you both for the uploading and for the follow-up if you do not have large computer skills. Indeed, some hosts offer solutions to quickly set up a site, others have more or less efficient customer services. A criterion of choice for customer service is the presence of an online chat, with a technical advisor (a human), and not a bot chat, useful in some cases, but not for technical concerns.
It is a real asset in case of problems.
Backing up your site data
Finally, it is essential to remember that the data backup of your site will also depend on your host. You must therefore choose a trusted partner so that the content of your site is safe and to make sure you do not lose your data.
For this point, you will also have the opportunity to take advantage of valuable advice depending on your host to help you secure your entire site, one of the key elements on the Internet.
And you, did you take the time to compare the different hosts before choosing the partner for your website? And what are the essential criteria that you retained before committing to a web host?
In conclusion, we can therefore say that a website host has an important role to play in the SEO optimisation of your site. While no web hosting can claim to be the best when it comes to SEO, be sure to choose a reliable and respectable provider, you can protect your website from some nasty technical surprises that might annoy your visitors and also affect SEO such as such as slow loading, availability or even security risks.