Optimizing websites for search engines is now more than ever a major digital issue. Do you have the article on SEO training tools ? Now, let’s see in detail how the choice of a web host can impact your SEO.
Website owners tend to focus on on-page and off-page SEO techniques first, sometimes ignoring the importance that the web host has for their website. While it is certainly true that good web hosting does not directly improve your search engine rankings, a bad web host can penalize your website. Imagine what will happen if a visitor gets a server error while visiting your page or the page times out? It is obvious that without thinking, he will move on to another website among the many other resources available on Google.
You will be making a potentially costly mistake if you think that hosting your website and optimizing it for search engines are two different things. Choosing the best web host is crucial, for this you can find more information on trusted services here. To some extent, your choice of hosting will affect your SEO success.
Most webmasters, especially those on a budget or just starting out, are often looking for the cheapest web hosting for their website. Some of them even opt for free hosting. However, resorting to really cheap or free hosting is never a wise decision if you want your website to be successful.
Table of Contents
- Impact of web hosting load speed on SEO
- Dedicated or shared IP: interest in SEO
- Caching the web server
- Scalability for peak loads
- Geographic location of the server for SEO
- Stability and availability
- SSL certificate: a stake for positioning?
Impact of web hosting load speed on SEO
In addition to having relevant and useful content, your website must also have an optimal loading speed. How fast ? Simply fast enough so that your visitor does not lose patience!
A good web host will quickly load your website elements, whether it’s your images, videos or other technical stuff like scripts.
Customers don’t like to wait. In return, your website will receive a good response from users and improve its ranking in Google if it loads quickly. This applies to both computer and mobile research. A slow website sends the wrong signal to Google which will soon change your ranking.
Anyone who arrives at a site that is too slow is likely to leave it within seconds. In the SEO world, this is called the bounce rate, and it can affect your SEO.
A bad bounce rate (the percentage of total visitors that leave without interacting with the content or visiting another page) can quickly lead to penalties from search engines.
Dedicated or shared IP: interest in SEO
Although Google hasn’t confirmed it, some SEO pros say it can affect SEO.
This is because when you rent shared hosting, you use the same server and the same IP address shared with dozens of other websites, sometimes even hundreds. If some or most of these websites spam or are penalized, this IP will be associated with a bad reputation and this can affect your rankings.
Therefore, if you are hosted on the same server and the same IP address as other spamming sites, your legitimate website will also be affected. To avoid this you should always choose a web host that allows you to have a dedicated IP address or just check what types of websites are hosted on the same IP address as you.
Caching the web server
Simply put, server caching allows you to store a version of your website’s most popular content for faster retrieval.
This saves your server from having to assemble data from scratch every time. The benefit of caching depends on the complexity and popularity of the pages.
Big web hosts who really care about server speed have their own caching systems that make sure you don’t care.
For more technical details on caching and its impact in SEO, see this fact sheet on openclassrooms .
Scalability for peak loads
The more frequent your website is, the more scalability issues can arise. You don’t want your website’s loading speed to slow down once you start getting more search traffic or go viral. The more the server handles the additional traffic, the more it is said to be scalable or scalable.
Another important issue is the traffic allowed, that is, the number of visitors that can access our website per month.
Most web hosts provide 1 to 3 gigabytes, and some of them offer unlimited traffic.
For a small project or a project that is starting up, it usually suffices to have a few gigabytes of monthly traffic. You will have time to sign up for larger projects as your website grows.
Geographic location of the server for SEO
The location of the server is a pretty important factor when considering hosting a website. The reliability and rapid accessibility of a website depend on the geographic location of the server provided by the provider. As long as the data center is located near the majority of your website visitors, the load time will be fast; otherwise, it can cause unnecessary delays while your site is loading.
Server location or IP address is also important for SEO because Google’s algorithms look at IP addresses to account for the country of the server. Always choose a web host located near your country, otherwise it can affect your SEO.
Also Read: Cybersecurity Tips To Keep You Safe 2020
Stability and availability
Just as a slow loading page is a bad experience for search engines, clicking on a link and finding out that the website is down is a bad experience.
Any good web server usually offers a guaranteed uptime. The higher this number, the less risk your site will take for its SEO. Use this Free Seo Tools To Check Web Server Status!
Remember that each additional decimal is useful. For example, 99% uptime means your website may be down and therefore unavailable for just over 7 hours per month, while 99.9% uptime means it will potentially be down less than an hour per month.
SSL certificate: a stake for positioning?
Having an SSL certificate (HTTPS) is not, according to google, a classification factor and this has been confirmed by Google . However, a simple query on Google reveals that often the first results are in https.
Most quality web hosting and domain name providers offer a free SSL certificate. Do not deprive yourself of it and make sure to choose your provider in this sense.
Apart from the fact that HTTPS might be a ranking factor, you will also gain confidence with the padlock icon next to the URL in the browser. In addition, SSL is now a necessity if you use systems on your site that use usernames and passwords for users.
In conclusion, we can therefore say that a website host has an important role to play in the SEO optimization of your site. While no web hosting can claim to be the best when it comes to SEO, be sure to choose a reliable and respectable provider, you can protect your website from some nasty technical surprises that might annoy your visitors and also affect SEO such as such as slow loading, availability or even security risks.