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SEO – Search engine optimization: the process of making your site better for search engines. you can find articles on how to use our plugins, plus posts on content SEO, technical SEO, WordPress, social media, and much more..

Competitive SEO Analysis: How To Do it Right?

Competitive SEO Analysis: How To Do it Right?

Have you noticed that before entering the ring, boxers first study the combat tactics of their opponents? This allows them to know their strengths and weaknesses in order to then establish the best strategy to defeat them. Competitive SEO analysis works the same way....

Do you know Google algorithms?

Do you know Google algorithms?

Every day we use Google, but have we ever wondered how it manages to display the results of our queries? How does he select which pages to list on the first page of the SERPs? How does he classify all the sites on the web? There is of course SEO, but...

What is a canonical url?

What is a canonical url?

The canonical url is a jargon well known to webmasters and html professionals. Its use is strongly recommended in certain cases, but before that, what is it for and when should it be used? Find out all you need to know about it, because it positively influences the...

The importance of SEO for website success

The importance of SEO for website success

Whatever your industry, when it comes to running a business, it's impossible not to have competitors. In the physical world, your competitors are those who offer the same activities. It is easier to fight against them since you stay in your chosen field. On the web,...

Bounce rate: how to reduce it?

Bounce rate: how to reduce it?

In terms of SEO, various indicators or KPIs are to be considered to determine the quality of a site and improve its visibility. Among them include the "bounce rate". It is often underestimated and yet it allows us to self-adjust in order to be better indexed by search...

What is an SEO agency?

What is an SEO agency?

An SEO agency is a company that essentially manages the SEO of websites in order to improve the results of their content (pages, blog articles, product descriptions, etc.) on search engines (SERP) such as Google, Bing, or Yahoo and thus generate...

Local SEO: how to improve it?

Local SEO: how to improve it?

Today, 60% of web searches are carried out on mobile and according to Google, 40% of Internet users choose the smartphone for their shopping experience. Banking on the local SEO of your business or your store is therefore essential! Often overlooked by...

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