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SEO 2021: golden rules of organic seo

Do you want to increase the visibility and traffic of your website without going through paid advertising? SEO (Search Engine Optimisation) brings...

Do you know Google algorithms?

Every day we use Google, but have we ever wondered how it manages to display the results of our queries? How does he select which pages to list...

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Digital Marketing

Creating A Business Blog: How To Do It Right?

If you're a business owner, you've probably wondered if a blog is really necessary for your business! You could possibly take into consideration the time, budget, and maintenance costs associated with running a blog, and ultimately tell yourself that it's an...

Use web marketing as a lever for growth

To boost your visibility, stand out from your competitors and, ultimately, increase your turnover, web marketing has become essential. It brings together a number of levers that allow a company to generate business on the web: website, social networks, blog, emailing,...

Does my website need a blog?

Want to drive traffic to your site, but don't know what strategy to adopt? Blogging is a great way to build your audience, drive more traffic and sales to your website. Don't make the mistake of seeing the blog as a waste of time ... It's the # 1 marketing...

Benefits of Call Tracking and Digital Marketing

In an increasingly complex and difficult market environment, companies must be more efficient and understand more clearly what works and what does not in the development of their business and importance of your customers call tracking. It is increasingly crucial not...

What are the new Marketing trends for 2021?

In 2020, with the waves of Covid-19, our operating methods have been shaken up and our priorities have been overturned evolving new Marketing trends during 2021. We have been forced to rethink our economic models, to review our strategies and our allocated...

The most used social networks according to age

While for some social media is still entertainment, for others it has become a way of life. They make it easier for us to communicate, they enable faster and more efficient exchange of information and knowledge, and they make it easier to carry out joint activities....

What is evergreen content and how do you create it?

Creating new content on your site or blog requires both money and investment. This sometimes makes it difficult to accept that an article that you took a long time to write is not read at all a few weeks later. So rather than writing a post that will go viral and...

How to write an effective and quality content blog post?

Every day on the web, more than 90 million blog posts are published. So if you want to stand out from the crowd, it is essential to adopt good practices so that your blog becomes a real visibility tool. Unfortunately for writing the perfect blog post , there really...

Content strategy: what is the point of content mapping?

60% of marketers create at least one content per day (source: emarketer). Did you also know that 60% of marketers reuse 2 to 5 times their existing content, but only 29% have a refined strategy for this (source: Ozcontent). Both the creation of marketing content...

How to create a white paper that attracts your prospects?

Why should you create a white paper? According to Axonn Media, 70% of consumers prefer to discover a brand through original and creative content. The white paper is an ideal medium for providing interesting and educational content to your prospects. It is part of the...

How to create content that generate shares?

To be visible on social networks, brands must be able to create web content that is both engaging and original also generate shares, which will be shared by as many people as possible. But faced with the millions of publications posted every day, how do you stand out...

What is content marketing and how do you use it?

The content marketing has become an essential communication tool for businesses. A well-developed content marketing strategy helps increase website traffic and connect with audiences. It is also an excellent conversion aid. However, content marketing is a long-term...

How to create communication strategy 2021?

Business communication strategy is particularly important. In order to make yourself known and differentiate yourself from competitors, this is a box that you absolutely have to go through in order to be able to develop your business. However, for growing...

How to start a professional blog 2021?

Creating a professional blog does not necessarily require creating a complete and dedicated site. On the WordPress CMS for example, a page dedicated to your professional blog may be sufficient. No need to redo everything (unless you want to, but it's a whole different...

How to promote your blog on social network 2021?

The social network is now a vital communication channel for companies and brands. It has even become one of the best ways to market your professional blog. But communicating via social media does not improvise me, you will have to put in place a strategy adapted to...

5 good reasons to choose Real Estate Inbound Marketing

Real estate inbound marketing combines strategies, tactics and marketing tools to develop, according to the objectives of real estate agents, their notoriety, their number of mandates and their real estate sales. If you are a real estate agent, discover these 5...

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SEO E-commerce: The 6 Essential Optimizations To Have!

Make the right choice of CMS is essential for a good start in the world of online commerce. The success of your store will depend on its choice. In order to increase your visibility and have a long-term vision of your business, you will need to invest in a solution...

How to manage online reputation of leaders?

According to the Burson-Marsteller Executives Reputation Study, nearly 50% of a company's image can be attributed to the image of its CEO / / online reputation of leaders. A positive digital identity and an effective communication strategy can build credibility and...

How To Do E-reputation cleanup on Google?

Managing your reputation online including e-reputation cleanup process has become a problem to integrate into your communication strategy. The Internet and the social web have revolutionized the ways of communicating and increasing the mass of information disseminated...

TripAdvisor: How To Remove Negative Reviews?

Negative reviews can have serious consequences for a business's activity and online reputation. The owners of hotels, campsites, restaurateurs or bed and breakfast are not powerless in the face of the opinions posted by Internet users on the TripAdvisor site. (nor on...

How to combine community Management and E-reputation?

Many companies now use social networks (social media), community management and the development of online communities to improve the relationship, reputation, notoriety and engagement with their audience, their online reputation and develop their sales on the web or...

How do I delete a negative review on Google My Business?

Is there a way to remove or erase a review from Google? This is a frequently asked question, especially for businesses that received a negative feedback on their Google My Business listing. A negative review on Google can tarnish a business's reputation online,...

Why Translate Keywords For Multilingual Site?

The creation of a multilingual site makes it possible to promote its activities outside the national territory. This kind of international expansion is, in the majority of cases, vital to develop its turnover & here comes a need to translate keywords. But before...

How To Choose Best Website Builder Professionals?

The motivations of having a website are multiple in addition to being essential for each company: Presentation of its company with a showcase site, online sale of its products, seo on search engines, professionalize its image, improve its...

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